PSA CAMPAIGN PROJECT (A Case Study)

A Public Service Announcement (PSA) Campaign about organ donation aims to raise awareness and encourage people to consider becoming organ donors. Organ donation is a life-saving act where individuals voluntarily donate their organs, such as kidneys, heart, or liver, to those in need of transplants. This campaign educates the public about the critical shortage of available organs and the profound impact a single donation can have on saving lives. By sharing personal stories, facts, and resources, the campaign seeks to dispel misconceptions, increase donor registration, and ultimately inspire more people to make the selfless decision to donate. The goal is to foster a culture of generosity and compassion, ensuring that more lives are saved through organ donation.

The Challenge

The hardest part of creating this PSA campaign poster was choosing the right topic and going through the brainstorming process. With so many posters already out there, I wanted to avoid unintentionally replicating someone else's work. My goal was to create something unique and original. To achieve this, I conducted extensive research to deeply understand the theme I wanted to portray. I also read several articles to refine my concept and ensure I was on the right track.

The Inspiration and The Process

I began by sketching directly in Adobe Illustrator, experimenting with various ideas. I created several alternative versions of the organ donation campaign posters. For inspiration, I referenced some of my professor Robert Young's work on Behance. It was a trial-and-error process—I experimented with different effects until I found the ones that worked best for me.

In terms of design, I wanted the posters to evoke hope and peace. This led me to combine images of organs with flowers, drawing inspiration from Japanese paintings. The blue background symbolizes hope, the roots within the organs represent life, and the red tones for the organs signify the blood that sustains us.

The Outcome

I'm proud of the final results. Initially, I used an orange-yellow border for the text and message, but my Graphic Design 4 professor, Natalia, pointed out that it wasn't well-balanced. I completely agreed and made adjustments. In the end, I’m really happy with the finished posters and feel proud of what I accomplished.